What the New Apple Privacy Rules Mean for iOS Products

11 May 2021

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How iOS 14.5 will impact apps that use analytics, advertising or tracking

As a consultant working with customers to develop mobile strategies and build apps, I’ve been watching the new Apple Privacy rules closely. They have been popular with users so far, so they look like they’re here to stay. If your business is built on tracking data, trading tracked data, or serving targeted ads, you probably know already that you’re going to be heavily impacted. But what about other app businesses? Most commercial (and many non-commercial) apps use some kind of analytics, advertising, or other tracking. Although more subtle, these apps will also be impacted by the changes…